Automating an Online Business is one of the greatest things you can do. It gives you the ability to have your business working 24/7 while you are not even there! This way you are earning passive income and making sales while you sleep, as they say. I will be sharing with you the 4 main ways to automate your online business.
A website is the home to your business. It is where people can learn about your business and what kinds of products and services you offer. People find your website through various ways on the internet, such as through search engines and social media.
It is very important to build a solid website that clearly outlines what your business is about, what products and services you offer, how they benefit, your businesses goals and values, how people can get in touch with you and more…
Setting up your products and services to be purchased on your website is the primary way that you can automate your business to earn passive income, while you don’t have to physically be there to make a sale.
Otherwise known as a lead capture page, opt in page or a squeeze page. A landing page is a page that is offering some kind of value to a customer, and in return asks for their email address.
Having a landing page is a very clever tactic because even though the customer does not purchase anything when they opt-in with their email, they are considered as your ‘subscriber for life’ (until they choose to unsubscribe of course). This way you are able to continue to communicate with them through email.
You should understand that people usually don’t choose to purchase straight away, as they may be busy during the time or they may need to think about it. Therefore by gaining their email you are able to continue to communicate, build trust, offer more value and eventually offer a product or service to them at a later date.
Having a landing page allows you to build your subscriber list automatically, provided people can find your landing page and are interested in what you have to offer.
But wait, it gets better. It is certainly a great thing to be able to get email subscribers automatically, but you may be thinking that each time a person opts-in to your landing page, you will have to send an email individually for each person. This however, can’t be further from the truth.
You see, you can use an autoresponder or an email service such as AWeber that allows you to setup up emails that are sent automatically to a subscriber that opt-ins on your landing page. Once again, you don’t need to be there to communicate when a subscriber opts-in.
Last but not least, you should be marketing your business and services online to gain awareness so that people can actually find you. There are so many ways of marketing on the internet, while some ways take longer to see results, others are quicker such as paid ads.
For example, social media marketing is a free way of building your presence as a business using social media platforms such as Facebook. The price of it being free is that it will require more of your time and take longer to see results.
And for instance, Google AdWords is a paid advertising method that promotes your business and products through the Google search engine. This method is likely to yield fast results and it doesn’t take much of your time, for instance it may take 5 minutes to create an advertisement to run throughout the whole week.
All ways of Marketing are great for automation so that customers can find your landing page and services to make sales, while you can focus your time and energy elsewhere in your business or your life.